Valve first started out as a company that built various mind control and brainwashing devices. They made lotsa money doing this. Then they spend this money on their greatest creation yet: a video shame that brainwashes the player. In other words, they made a typical video shame. They decided to call it Full-Life. This shame became very popular, and Valve became famous as a shaming company. Deciding to go with this, they cut the word "Brainwashing" out of their name. They still brainwash people though.