"Wendy's" is the fake alias used by the company Zendy's to fool 75% of the U.S. into buying cheaper food items at a pricier cost. Starting making roasts when first accused of being nothing but a cover up for their zestyness.
The picture shown is the mask put on the Wendy's mascot to make her look relatable to 75% of the U.S.
Rumors are that the reason for Zendy's cover-ups is because they have found the Krabby Patty formula and are preserving it for the intelligent, but that is not the case. They actually lost a bet and now have 2 tons in 10 year old moldy dairy products from Freddy Fazbear's Pizzaria, and have found a way to sell it off to the dumb (and make profit while at it) without being exposed by the intelligent because they have something for them as well.